Everything a marina group needs to know about its boaters
Tidewater was built around how marinas actually run a season — contracts, hauls, launches, transients, storage, and the marketing that fills the docks.
One complete profile per boater
Contact details, boat make, model, length and type, engines, home port, slip or mooring assignment, contract history, spend, visit counts, notes, and every email they've been sent — on a single screen instead of five spreadsheets.
- Boat and engine specifications kept with the owner, not in a separate list
- Lifetime spend, visit count, first and last visit calculated automatically
- Interaction log for calls, emails, and dock conversations
- Value, engagement, and opportunity scoring with a lifecycle stage
Imports that understand marina data
Drop in a Dockwa reservation export or a Mailchimp audience file. Tidewater reads the columns it knows, assigns rows to the right property, and tells you exactly what it created, updated, merged, or skipped before anything is committed.
- Dockwa reservations, contracts, and seasonal agreements
- Assign an import to a property, with slip or mooring assignment type
- Current-year slip holder flag applied from signed and paid contracts
- Row-level diagnostics so a bad file never quietly corrupts your list
Deduplication you can trust
The same boater signs up three times with three email addresses. Tidewater matches on email, normalized phone, and name plus boat, then shows you the candidates side by side so you decide what merges.
- Email, phone, and fuzzy name matching
- Side-by-side review before any records are combined
- History from both records is preserved after a merge
Search that finds the boat, not just the name
Type a last name, a boat name, a slip, a phone fragment, or a town and get an answer instantly across the whole customer base — from anywhere in the app.
- Command-palette search from any screen
- Matches names, boats, emails, phones, and properties
Tags and standardized Mailchimp labels
Tag customers however your team thinks, and Tidewater translates them into a clean, consistent tag structure on export — so segments in Mailchimp mean the same thing every year.
- Property, history, boat, and relationship tags normalized on export
- Year and year-specific activity tags for historical segmentation
- Your CRM labels stay exactly as they are — only the export is standardized
Segments for targeted marketing
Build a saved audience from any combination of property, contract type, boat length, spend, last visit, tags, and email health — then export it or push it to Mailchimp.
- Email-safe segments exclude unsubscribed, bounced, and complained addresses
- Saved segments recalculate as data changes
- One-click CSV export in a Mailchimp-ready shape
Campaign performance tied to customers
Pull campaign results back in and see which boaters opened, clicked, and booked — not just an aggregate open rate.
- Sends, opens, clicks, unsubscribes, and bounces per campaign
- Per-customer engagement history
- Suppression state kept current automatically
Sales pipelines by property and season
Track slip renewals, new contracts, winter storage, and service work on a drag-and-drop board with season rollover, so last year's board becomes this year's starting point.
- Boards per property or department
- Contract sent, signed, haul and launch dates on the card
- Won, lost, and lost-reason reporting
Rate sheets and quoting
Keep every property's rates by year and department, with length tiers and minimum charges, so a quote is a lookup instead of a phone call.
- Per-year, per-property, per-department rates
- Length-based tiers and minimum charges
- Effective date ranges
Reporting
Spend by property and season, returning versus new boaters, contract conversion, campaign impact, and pipeline value — a straight answer to how the season is going.
- Season-over-season comparison
- Property-level breakdowns
- Export anything you can see
Full activity trail
Every meaningful change is recorded with who did it and when, so a surprising number is always traceable back to its source.
- Record-level history
- Import and export history retained
- Nothing edited anonymously
Team access under your control
Invite-only accounts, admin and member roles, and per-property data — your dockhands, harbormasters, and office staff each see what they should.
- Invite codes issued by your admin
- Admin and member roles
- Sensitive actions restricted to admins
See Tidewater with your own marina in mind
We'll walk your team through imports, profiles, segments, and campaigns on a live workspace — then answer whatever your operation needs answered.
Contact our team for a demo