Tidewater CRM

Customer intelligence for marina groups

Know every boater, every boat, and every dollar — across every property

Tidewater unifies your Dockwa reservations, Mailchimp audiences, and marina records into one clean customer database, so your team can stop reconciling spreadsheets and start filling slips.

Built by marina operators, for marina operators.

If any of this sounds like your season, we built this for you

  • Contacts scattered across Dockwa exports, Mailchimp audiences, and office spreadsheets
  • The same boater in the list three times under three email addresses
  • No single place to see spend, visits, contracts, and boat details together
  • Marketing that goes to everyone because nobody can build the right list
  • Renewals tracked on a whiteboard and remembered by one person
  • Every property keeping its own version of the truth

One platform, the whole season

Everything below is included — there is no separate module to buy for imports, marketing, or sales.

Complete boater profiles
Contact details, boat and engine specs, slip or mooring, contracts, spend, visits, notes, and email history on one screen.
Dockwa & Mailchimp imports
Import reservations, contracts, and audiences by property, with row-level diagnostics before anything is committed.
Deduplication
Match on email, phone, name and boat — then review candidates side by side before merging.
Smart search
Find a boater by name, boat, slip, town, or partial phone number from any screen.
Segments
Save audiences by property, contract type, boat length, spend, last visit, and tags — email-safe by default.
Campaigns & tags
Standardized Mailchimp tags with year history, and campaign opens and clicks tied back to each customer.
Sales pipelines
Slip renewals, new contracts, storage, and service on drag-and-drop boards with season rollover.
Reporting
Spend by property and season, returning versus new boaters, conversion, and pipeline value.
Separated data
Each operator's workspace is isolated at the database level, with invite-only, role-based access.
See every feature in detail

From messy exports to a mailable list

01

Import what you already have

Dockwa reservations and contracts, Mailchimp audiences, and any spreadsheet with names and boats.

02

Clean the list once

Duplicates merged, phones normalized, unsubscribes and bounces marked so your list is actually mailable.

03

See the whole customer

Every visit, contract, dollar, boat detail, and email in one profile your whole team can read.

04

Market to the right boaters

Build a segment, export it or push standardized tags to Mailchimp, and track what the campaign brought back.

Sensitive information, handled like it

Your boater list holds home addresses, phone numbers, boat details, and spending history. Every operator's workspace is walled off at the database level — not merely hidden in the interface — with invite-only accounts, admin and member roles, and a full audit trail.

Fits the tools you run today

Keep Dockwa for reservations and Mailchimp for sending. Tidewater is the customer record in the middle that makes both of them smarter — and standardizes your tags so the segments you build still make sense next season.

See Tidewater with your own marina in mind

We'll walk your team through imports, profiles, segments, and campaigns on a live workspace — then answer whatever your operation needs answered.

Contact our team for a demo